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The Publishing Business: From p-books to e-books

Kelvin Smith

The Publishing Business: From p-books to e-books by Kelvin SmithPublishing is undergoing a sea change. Technology has transformed the relationship between writers and readers and many people suspect that publishing as we know it can't survive. And yet, publishing remains a popular career choice for many creative graduates.

The Publishing Business is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, Kelvin Smith demonstrates that to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies...
2016 / 10 / 9
$26.99

£21.63
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The Fundamentals of Sonic Art & Sound Design

Tony Gibbs

The Fundamentals of Sonic Art & Sound Design by Tony GibbsThis book introduces a subject that will be new to many: sonic arts. The application of sound to other media (such as film or video) is well known and the idea of sound as a medium in its own right (such as radio) is also widely accepted. However, the idea that sound could also be a distinct art form by itself is less well established and often misunderstood. The Fundamentals of Sonic Art & Sound Design introduces, describes and begins the process of defining this new subject and to provide a starting point for anyone who has an interest in the creative uses of sound.

The book explores the worlds...
2016 / 10 / 9
$21.99

£17.62
€20.06
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Basics Animation 01: Scriptwriting

Paul Wells

Basics Animation 01: Scriptwriting by Paul WellsBasics Animation: Scriptwriting addresses the full range of approaches to scripting and developing for animated films.

It details the issues faced by the animation scriptwriter, and the techniques to overcome them. It also seeks to promote the unique qualities of animation as a form of expression, using many images to illustrate and emphasise points made in the text.

This book looks at genres in animation as a starting point for scripting, employing a range of case studies from feature films to public relations work to independent productions, in order to reveal a range of approaches to writing.
2016 / 10 / 9
$16.99

£13.61
€15.50
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Basics Photography 03: Capturing Colour

Phil Malpas

Basics Photography 03: Capturing Colour by Phil MalpasBasics Photography 03: Capturing Colour gives readers a comprehensive introduction to the subject of colour and how to master its use in the process of photographic image-making.

The topics discussed range from basic colour theory to the colour temperature of light and how to use colour to maximize the impact of compositions. A full and intimate understanding of colour is vital to the creation of dramatic, emotive and powerful photographic images.

The way we choose to use colour will greatly influence the success of our image-making.
2016 / 10 / 9
$17.99

£14.42
€16.41
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Basics Animation 02: Digital Animation

Andrew Chong

Basics Animation 02: Digital Animation by Andrew ChongBasics Animation 02: Digital Animation takes a comprehensive look at the history of the medium, its growth and development over the last 50 years.

This book features exciting contributions from innovators and pioneers in the medium as well as present day practitioners in the cinema, game, and television industries.
2016 / 10 / 9
$17.99

£14.42
€16.41
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Basics Advertising 01: Copywriting

Robert Bowdery

Basics Advertising 01: Copywriting by Robert BowderyThis book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.

Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed...
2016 / 10 / 9
$17.99

£14.42
€16.41
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The Fundamentals of Film Making

Jane Barnwell

The Fundamentals of Film Making by Jane BarnwellThe Fundamentals of Film-Making provides an overview of the collaborative process of film-making.

The book maps out the practical, technical and creative aspects involved, sets out the division of labour, and explains how each individual role combines to influence the final piece. The three primary stages of film production - pre-production, production and post-production - are covered through chapters dealing with each of the major departments: script; production; direction; production design; cinematography; sound and post-production.

The book concludes with an examination of film analysis,...
2016 / 10 / 9
$22.99

£18.42
€20.98
Ca$31.01
Au$30.95
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Basics Animation 03: Drawing for Animation

Paul Wells

Basics Animation 03: Drawing for Animation by Paul WellsBasics Animation 03: Drawing for Animation introduces readers to the practice of drawing images for use in animation. It examines the thinking process and techniques involved with drawing characters, composition and movement, narrative and adaptation.

Drawing is a fundamental part of the preparatory stages of virtually all design-led projects. It is the core method by which ideas and concepts are envisaged and ultimately shared with collaborators, clients and audiences.

Aimed at students and those interested in entering the animation business, this book explores the pre-production work essential...
2016 / 10 / 9
$17.99

£14.42
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Basics Film-Making 01: Producing

Charlotte Worthington

Basics Film-Making 01: Producing by Charlotte WorthingtonBasics Film-Making 01: Producing introduces the reader to the role of the producer.

It explores the production of drama, documentary and magazine pieces, identifying the skills and knowledge required to engage with the industry.

The book examines the many facets of the producer's role, giving a dynamic overview of the realities of producing film today, and exploring the entire process from development through to post-production and distribution.
2016 / 10 / 9
$17.99

£14.42
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Basics Film-Making 02: Screenwriting

Robert Edgar & John Marland & James Richards

Basics Film-Making 02: Screenwriting by Robert Edgar & John Marland & James RichardsBasics Film-Making: Screenwriting is the second in the Basics Film-Making series and is aimed both at students on film production courses, as well as those wishing to write a short film. The book teaches the key elements of screenwriting through examining areas such as dialogue, sound, setting, shots and structure. It also provides advice to new film-makers on how to market their productions. This is an essential guide to screenwriting and will teach you to write and produce artistically satisfying shorts.
2016 / 10 / 9
$17.99

£14.42
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Basics Marketing 01: Consumer Behaviour

Hayden Noel

Basics Marketing 01: Consumer Behaviour by Hayden NoelBasics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour.

Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity...
2016 / 10 / 9
$17.99

£14.42
€16.41
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Au$24.22
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The Fundamentals of Marketing

Russell Edward

The Fundamentals of Marketing by Russell EdwardThis book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising.

The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including...
2016 / 10 / 9
$26.99

£21.63
€24.63
Ca$36.41
Au$36.34
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The Fundamentals of Branding

Melissa Davis

The Fundamentals of Branding by Melissa DavisBranding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
2016 / 10 / 9
$26.99

£21.63
€24.63
Ca$36.41
Au$36.34
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Basics Film-Making 03: Directing Fiction

Robert Edgar

Basics Film-Making 03: Directing Fiction by Robert EdgarBasics Film-Making: Directing Fiction introduces the essential aspects of the directorial process, focusing on the requirements of short films while also drawing on classic examples from the world of feature films. It looks at the tricky balancing act of art and business, offering guidelines and basic principles rather than instructions.

Divided into the three key stages of the film-making process - pre-production, production and postproduction, the book provides students with a framework to begin directing their own productions. The chapters are interspersed with case studies investigating...
2016 / 10 / 9
$17.99

£14.42
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Ca$24.27
Au$24.22
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Basics Photography 07: Exposure

Pr

Basics Photography 07: Exposure by PrBasics Photography 07: Exposure is a comprehensive guide to the theory of exposure, explaining the fundamental relationship between the photographic image and the effects of light intensity and duration.

It describes the use of lens aperture and depth of field in relation to exposure and also outlines the principles of in-camera and hand-held light meters: their strengths, limitations and correct use in a wide variety of lighting situations.

The book is a detailed guide to using exposure for expressive purposes, making it an invaluable reference tool to all students and practitioners of photography....
2016 / 10 / 9
$16.99

£13.61
€15.50
Ca$22.92
Au$22.88
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The Visual Dictionary of Photography

Pr

The Visual Dictionary of Photography by PrThe Visual Dictionary of Photography provides clear definitions of key terms and concepts, backed up by hundreds of illustrative examples. Covering practical terms, it deals with the terminology of both digital and traditional photography.

David Pr�kel has produced an invaluable resource for anyone interested in photography, lens-based media and related visual arts. This book serves not only to explain terms and words but also acts as a source of inspiration, encouraging exploration through understanding.

Over 250 terms are explained and contextualised, with concise definitions accompanied...
2016 / 10 / 9
$14.99

£12.01
€13.68
Ca$20.22
Au$20.18
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Basics Advertising 02: Art Direction

Nik Mahon

Basics Advertising 02: Art Direction by Nik MahonArt Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
2016 / 10 / 9
$19.99

£16.02
€18.24
Ca$26.96
Au$26.91
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Brand-driven Innovation: Strategies for Development and Design

Erik Roscam Abbing

Brand-driven Innovation: Strategies for Development and Design by Erik Roscam AbbingBranding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.

The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
2016 / 10 / 9
$35.99

£28.84
€32.84
Ca$48.55
Au$48.46
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Basics Creative Photography 01: Design Principles

Jeremy Webb

Basics Creative Photography 01: Design Principles by Jeremy WebbBasics Creative Photography 01: Design Principles introduces photographers to a more considered approach that can add dynamism and impact to imagery, whatever the style or genre - something that today's editors, curators and publishers are all crying out for.

In an age over-saturated with photographic imagery, this book demonstrates how design awareness can add a new level of depth to your images.

Featured topics: Basic design theory; the use of space; positional decisions; the elements of design; line; shape or form; space; texture; light; colour; pattern; rhythm; contrast; scale and proportion; abstraction;...
2016 / 10 / 9
$21.99

£17.62
€20.06
Ca$29.66
Au$29.61
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Design for Sustainable Change: How Design and Designers Can Drive the Sustainability Agenda

Anne Chick & Paul Micklethwaite

Design for Sustainable Change: How Design and Designers Can Drive the Sustainability Agenda by Anne Chick & Paul MicklethwaiteDesign for Sustainable Change explores how design thinking and design-led entrepreneurship can address the issue of sustainability. It discusses the ways in which design thinking is evolving and being applied to a much wider spectrum of social and environmental issues, beyond its traditional professional territory. The result is designers themselves evolving, and developing greater design mindfulness in relation to what they do and how they do it. This book looks at design thinking as a methodology which, by its nature, considers issues of sustainability, but which does not necessarily seek...
2016 / 10 / 9
$38.99

£31.24
€35.57
Ca$52.59
Au$52.50
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06/25/2017
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