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Publisher: AVA Publishing

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Basics Graphic Design 01: Approach and Language

Gavin Ambrose & Nigel Aono-Billson

Basics Graphic Design 01: Approach and Language by Gavin Ambrose & Nigel Aono-BillsonStudents are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea.

Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing....
2016 / 10 / 9
$21.99

£17.28
€20.13
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Au$30.14
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The Publishing Business: From p-books to e-books

Kelvin Smith

The Publishing Business: From p-books to e-books by Kelvin SmithPublishing is undergoing a sea change. Technology has transformed the relationship between writers and readers and many people suspect that publishing as we know it can't survive. And yet, publishing remains a popular career choice for many creative graduates.

The Publishing Business is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, Kelvin Smith demonstrates that to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies...
2016 / 10 / 9
$26.99

£21.20
€24.71
Ca$37.41
Au$37.00
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The Fundamentals of Typography

Gavin Ambrose & Paul Harris

The Fundamentals of Typography by Gavin Ambrose & Paul HarrisThe Fundamentals of Typography offers an incisive guide to typographic theory and practice.

Subjects include an introduction to the history of typography, the practice of typographic detailing, and font generation for print and web. The book demonstrates the power and variety of typography. Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world.

A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media....
2016 / 10 / 9
$23.99

£18.85
€21.96
Ca$33.25
Au$32.89
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Basics Design 05: Colour

Gavin Ambrose & Paul Harris

Basics Design 05: Colour by Gavin Ambrose & Paul HarrisBasics Design 05: Colour is a guide to the use of colour in graphic design.

Colour is used to represent thoughts and emotions in a way that no other element of design can. This book explores in depth what colours mean; their inherent associations and cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or to fulfil a specific brief.

Starting with the basic principles of colour - how light works, colour wheels, colour combinations and harmonies - the book builds on these principles and explains how the designer can accurately and intentionally...
2016 / 10 / 9
$22.99

£18.06
€21.05
Ca$31.86
Au$31.51
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The Fundamentals of Sonic Art & Sound Design

Tony Gibbs

The Fundamentals of Sonic Art & Sound Design by Tony GibbsThis book introduces a subject that will be new to many: sonic arts. The application of sound to other media (such as film or video) is well known and the idea of sound as a medium in its own right (such as radio) is also widely accepted. However, the idea that sound could also be a distinct art form by itself is less well established and often misunderstood. The Fundamentals of Sonic Art & Sound Design introduces, describes and begins the process of defining this new subject and to provide a starting point for anyone who has an interest in the creative uses of sound.

The book explores the worlds...
2016 / 10 / 9
$21.99

£17.28
€20.13
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Au$30.14
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Basics Animation 01: Scriptwriting

Paul Wells

Basics Animation 01: Scriptwriting by Paul WellsBasics Animation: Scriptwriting addresses the full range of approaches to scripting and developing for animated films.

It details the issues faced by the animation scriptwriter, and the techniques to overcome them. It also seeks to promote the unique qualities of animation as a form of expression, using many images to illustrate and emphasise points made in the text.

This book looks at genres in animation as a starting point for scripting, employing a range of case studies from feature films to public relations work to independent productions, in order to reveal a range of approaches to writing.
2016 / 10 / 9
$16.99

£13.35
€15.55
Ca$23.55
Au$23.29
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Basics Photography 03: Capturing Colour

Phil Malpas

Basics Photography 03: Capturing Colour by Phil MalpasBasics Photography 03: Capturing Colour gives readers a comprehensive introduction to the subject of colour and how to master its use in the process of photographic image-making.

The topics discussed range from basic colour theory to the colour temperature of light and how to use colour to maximize the impact of compositions. A full and intimate understanding of colour is vital to the creation of dramatic, emotive and powerful photographic images.

The way we choose to use colour will greatly influence the success of our image-making.
2016 / 10 / 9
$17.99

£14.13
€16.47
Ca$24.93
Au$24.66
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The Fundamentals of Digital Art

Richard Colson

The Fundamentals of Digital Art by Richard ColsonThe Fundamentals of Digital Art by Richard Colson offers a comprehensive overview of the discipline and practice of digital art.

The book provides detailed explanations of physical computing, using data sources, programming, networks for artists and contemporary experimental practices.

The text is accompanied by extensive illustrations, ranging from work by recognised practitioners in the field to current student work from undergraduate programmes. It also includes clear workshop diagrams designed to help readers develop the confidence to work with the approaches covered in the book themselves.
2016 / 10 / 9
$21.99

£17.28
€20.13
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Au$30.14
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Basics Architecture 01: Representational Techniques

Lorraine Farrelly

Basics Architecture 01: Representational Techniques by Lorraine FarrellyBasics Architecture 01: Representational Techniques examines the techniques used to represent architectural design. It describes a broad array of methodologies for developing architectural ideas, ranging from two- and three-dimensional conceptual sketches, through to the working drawings required for the construction of buildings.

It offers a range of practical drawing methods, showing how to present and plan layouts, make conceptual sketches, work with scale, use collage and photomontage to create contemporary images, along with techniques to prepare and plan design portfolios.

The book also...
2016 / 10 / 9
$23.99

£18.85
€21.96
Ca$33.25
Au$32.89
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Basics Illustration 02: Sequential Images

Mark Wigan

Basics Illustration 02: Sequential Images by Mark WiganBasics Illustration 02: Sequential Images addresses the professional, cultural, theoretical and historical contexts of pictorial storytelling and moving image.

Sequential image-making is a rich area of original and innovative work, which is leading the resurgence in this field. The evolving world of illustration is exploding with possibilities as converging technologies and disciplines provide new opportunities and outlets for the visual storyteller.

In this title, international illustrators, animators, artists and educators at the cutting edge of the narrative renaissance outline their personal...
2016 / 10 / 9
$16.99

£13.35
€15.55
Ca$23.55
Au$23.29
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Verbalising the Visual: Translating art and design into words

Michael Clarke

Verbalising the Visual: Translating art and design into words by Michael ClarkeVerbalising the Visual: Translating Art and Design into Words by Michael Clarke introduces readers to a broad range of language and terminology: formal and informal, academic and colloquial, global and local, all of which can be found in current art and design discourse.

Exploring the complex relationship between language, objects and meaning, Verbalising the Visual shows students how to select and effectively employ language to present oral and written critical assessments of visual culture.

It includes a variety of examples and case studies that explore the many ways in which language is used...
2016 / 10 / 9
$27.99

£21.99
€25.62
Ca$38.79
Au$38.37
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Basics Animation 02: Digital Animation

Andrew Chong

Basics Animation 02: Digital Animation by Andrew ChongBasics Animation 02: Digital Animation takes a comprehensive look at the history of the medium, its growth and development over the last 50 years.

This book features exciting contributions from innovators and pioneers in the medium as well as present day practitioners in the cinema, game, and television industries.
2016 / 10 / 9
$17.99

£14.13
€16.47
Ca$24.93
Au$24.66
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Basics Illustration 03: Text and Image

Mark 'Wigan' Williams

Basics Illustration 03: Text and Image by Mark 'Wigan' WilliamsBasics Illustration 03: Text and Image explores the basic function of illustration: the interpretation of words into pictures and the interplay of text and image as two forms of visual representation.

The basic principles of graphic communication are introduced through case studies and examples in which the relationships between illustration and text are analysed and explored.

The book features a wide range of work demonstrating diverse visual languages, ideas, techniques and skills. It also examines the production of artefacts, for example, artists' books, graphic novels, posters and handmade...
2016 / 10 / 9
$17.99

£14.13
€16.47
Ca$24.93
Au$24.66
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Basics Advertising 01: Copywriting

Robert Bowdery

Basics Advertising 01: Copywriting by Robert BowderyThis book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.

Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed...
2016 / 10 / 9
$17.99

£14.13
€16.47
Ca$24.93
Au$24.66
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The Fundamentals of Film Making

Jane Barnwell

The Fundamentals of Film Making by Jane BarnwellThe Fundamentals of Film-Making provides an overview of the collaborative process of film-making.

The book maps out the practical, technical and creative aspects involved, sets out the division of labour, and explains how each individual role combines to influence the final piece. The three primary stages of film production - pre-production, production and post-production - are covered through chapters dealing with each of the major departments: script; production; direction; production design; cinematography; sound and post-production.

The book concludes with an examination of film analysis,...
2016 / 10 / 9
$22.99

£18.06
€21.05
Ca$31.86
Au$31.51
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Basics Animation 03: Drawing for Animation

Paul Wells

Basics Animation 03: Drawing for Animation by Paul WellsBasics Animation 03: Drawing for Animation introduces readers to the practice of drawing images for use in animation. It examines the thinking process and techniques involved with drawing characters, composition and movement, narrative and adaptation.

Drawing is a fundamental part of the preparatory stages of virtually all design-led projects. It is the core method by which ideas and concepts are envisaged and ultimately shared with collaborators, clients and audiences.

Aimed at students and those interested in entering the animation business, this book explores the pre-production work essential...
2016 / 10 / 9
$17.99

£14.13
€16.47
Ca$24.93
Au$24.66
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Basics Architecture 02: Construction & Materiality

Lorraine Farrelly

Basics Architecture 02: Construction & Materiality by Lorraine FarrellyBasics Architecture 02: Construction & Materiality is an in-depth exploration of the key materials used in modern architecture. The book covers materials including stone and brick, concrete, timber, glass, steel and composites. It examines their history, development and practical application in contemporary architecture.

Discussion is supported by a variety of case studies and examples of work taken from the best of contemporary architecture, as well as practical student exercises and resources.
2016 / 10 / 9
$17.99

£14.13
€16.47
Ca$24.93
Au$24.66
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Basics Film-Making 01: Producing

Charlotte Worthington

Basics Film-Making 01: Producing by Charlotte WorthingtonBasics Film-Making 01: Producing introduces the reader to the role of the producer.

It explores the production of drama, documentary and magazine pieces, identifying the skills and knowledge required to engage with the industry.

The book examines the many facets of the producer's role, giving a dynamic overview of the realities of producing film today, and exploring the entire process from development through to post-production and distribution.
2016 / 10 / 9
$17.99

£14.13
€16.47
Ca$24.93
Au$24.66
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The Visual Dictionary of Illustration

Mark Wigan

The Visual Dictionary of Illustration by Mark WiganThe Visual Dictionary of Illustration is a comprehensive guide to the numerous terms associated with, and used within, the field of illustration.

Over 250 terms are explained and contextualised, with concise definitions accompanied by examples taken from traditional and contemporary illustration.

The dictionary covers traditional terms still in current usage as well as modern terminology such as Raster and Punk. It also includes a wide variety of practical terms, such as Collage, Woodcut and Storyboard, as well as movements and styles including Dada, Surrealism, and Romanticism.
2016 / 10 / 9
$14.99

£11.78
€13.72
Ca$20.78
Au$20.55
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Basics Film-Making 02: Screenwriting

Robert Edgar & John Marland & James Richards

Basics Film-Making 02: Screenwriting by Robert Edgar & John Marland & James RichardsBasics Film-Making: Screenwriting is the second in the Basics Film-Making series and is aimed both at students on film production courses, as well as those wishing to write a short film. The book teaches the key elements of screenwriting through examining areas such as dialogue, sound, setting, shots and structure. It also provides advice to new film-makers on how to market their productions. This is an essential guide to screenwriting and will teach you to write and produce artistically satisfying shorts.
2016 / 10 / 9
$17.99

£14.13
€16.47
Ca$24.93
Au$24.66
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05/23/2017
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