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Publisher: Acme Marketing Group

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Maximizing The Value of Analyst Relations

Geoff Roach & Lisa Perri

Maximizing The Value of Analyst Relations by Geoff Roach & Lisa PerriMaximizing the Value of Analyst Relations is a report that provides marketers, executives, public relations people, and others who work with industry analysts valuable insights into the world of industry analysts. Firms such as Gartner, Forrester Research, IDC, and many others possess influence and reach that can make or break a company or product. Based on a survey conducted in the summer of 2005 with hundreds of analysts, this report from Acme Marketing Group provides a practical guide to building relationships that profit everyone.
2014 / 2 / 22

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