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A Crowdfunder's Strategy Guide: Build a Better Business by Building Community

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by Jamey Stegmaier
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A Crowdfunder's Strategy Guide: Build a Better Business by Building Community by Jamey Stegmaier

More Than Money
Kickstarter LessonsBut Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.


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Ebook Details
Pages: 192
Size: 4.0 MB
Publisher: Berrett-Koehler Publishers
Date published:   2015
ISBN: 9781626564107 (EPUB)

This product is listed in the following categories:

Nonfiction > Business & Economics > Entrepreneurship
Nonfiction > Business & Economics > E-Commerce > Internet Marketing
Nonfiction > Business & Economics > Crowdfunding

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05/24/2017
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