More Than Money
Kickstarter LessonsBut Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
|Size: ||4.0 MB|
|Publisher: ||Berrett-Koehler Publishers|
|Date published: || 2015|
|ISBN: ||9781626564107 (EPUB)|