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A Practical Guide to Indie Game Marketing

$39.95
| £31.31 | €36.36 | Ca$53.29 | Au$53.48
by Joel Dreskin
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A Practical Guide to Indie Game Marketing by Joel Dreskin

Learn how to market for your indie game, even with a small budget and limited resources.

For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself.  A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games.

  • Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more
  • Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets
  • Book also includes marketing checklist 'cheat sheets', dos and don'ts and additional resourcesTo view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.


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    Ebook Details
    Pages: 178
    Size: 3.0 MB
    Publisher: Focal Press
    Date published:   2015
    ISBN: 9781317625506 (DRM-EPUB)
    9781317625513 (DRM-PDF)

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    Copying:not allowed
    Printing:not allowed
    Read Aloud:  not allowed

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09/28/2016
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