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A Token of My Affection: Greeting Cards and American Business Culture

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by Barry Shank
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A Token of My Affection: Greeting Cards and American Business Culture by Barry Shank

For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuously illustrated, A Token of My Affection follows the evolution of the modern greeting card industry from a traditional printing and stationery business in the mid-nineteenth century to the multibillion-dollar industry it is today. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a range of relevant texts and primary sources, Barry Shank demonstrates how greeting cards have affected and defined experiences of status, longing, desire, social connectedness, and love. Fascinating and surprising, A Token of My Affection shows what an industry devoted to emotional sincerity means for the lives of all Americans.

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Ebook Details
Pages: 368
Size: 52.6 MB
Publisher: Columbia University Press
Date published:   2004
ISBN: 9780231509251 (DRM-PDF)

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This product is listed in the following category:

Nonfiction > History > United States

This author has products in the following categories:

Nonfiction > Social Science > Sociology
Nonfiction > History > United States

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