The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social examines how: customers now have the power; engagement--with partners, employees, and customers--has become a requirement; relationship- and community-building wins customers and creates brand ambassadors; nimble and small is the new competitive advantage; command-and-control leadership is now a liability; businesses must be more ethical thanks to increased transparency; and more. Insightful and indispensable, it's the guide companies need to survive and thrive in the new social world.
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|Size: ||4.0 MB|
|Date published: || 2014|
|ISBN: ||2370006138792 (DRM-EPUB)|
|Copying:||of 10 selections every 30 days allowed|
|Printing:||of 10 pages every 30 days allowed|
|Read Aloud: ||not allowed|