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Advertising Account Planning: Planning and Managing an IMC Campaign

| £39.95 | €44.93 | Ca$64.82 | Au$63.97
by Larry Kelley & Donald W. Jugenheimer
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Advertising Account Planning: Planning and Managing an IMC Campaign by Larry Kelley & Donald W. Jugenheimer

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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Ebook Details
Pages: 262
Size: 9.8 MB
Publisher: Routledge
Date published:   2015
ISBN: 9781317507420 (EPUB)

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Nonfiction > Business & Economics > Advertising & Promotion

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