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Advertising and Public Relations Research

$64.95
| £53.07 | €61.46 | Ca$88.49 | Au$86.96
by Donald W. Jugenheimer & Larry D. Kelley & Jerry Hudson
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Advertising and Public Relations Research by Donald W. Jugenheimer & Larry D. Kelley & Jerry Hudson

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.


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Ebook Details
Pages: 384
Size: 3.5 MB
Publisher: Routledge
Date published:   2015
ISBN: 9781317507369 (EPUB)

This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Advertising & Promotion

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03/24/2017
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