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Advertising and Violence: Concepts and Perspectives

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by Nora J. Rifon & Marla B. Royne & Les Carlson
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Advertising and Violence: Concepts and Perspectives by Nora J. Rifon & Marla B. Royne & Les Carlson

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

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Ebook Details
Pages: 320
Size: 8.1 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317477709 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Advertising & Promotion

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