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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

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by Keiko Tanaka
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan by Keiko Tanaka

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries.
The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

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Ebook Details
Pages: 168
Size: 2.4 MB
Publisher: Routledge
Date published:   2005
ISBN: 2370005210406 (EPUB)

This product is listed in the following categories:

Nonfiction > Language Arts & Disciplines
Nonfiction > Language Arts & Disciplines > Linguistics

This author has products in the following categories:

Nonfiction > Education > Teaching Methods & Materials > Arts & Humanities
Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Language Arts & Disciplines > Linguistics
Nonfiction > Language Arts & Disciplines

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