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Advertising Management

| £58.28 | €65.55 | Ca$94.56 | Au$93.32
by Donald W. Jugenheimer & Larry D. Kelley & Fogarty Klein Monroe
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Advertising Management by Donald W. Jugenheimer & Larry D. Kelley & Fogarty Klein Monroe

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

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Ebook Details
Pages: 288
Size: 1.2 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317477648 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Antiques & Collectibles
Nonfiction > Art
Nonfiction > Architecture

These authors have products in the following categories:

Nonfiction > Business & Economics > Careers
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Humor > Topic/Business and Professional
Nonfiction > Antiques & Collectibles
Nonfiction > Art
Nonfiction > Architecture
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Economics > Macroeconomics
Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Political Science

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