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Advertising Media Planning: A Brand Management Approach

| £49.95 | €56.18 | Ca$81.04 | Au$79.98
by Larry D. Kelly & Donald W. Jugenheimer & Kim Bartel Sheehan
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Advertising Media Planning: A Brand Management Approach by Larry D. Kelly & Donald W. Jugenheimer & Kim Bartel Sheehan

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

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Ebook Details
Pages: 320
Size: 2.8 MB
Publisher: Routledge
Date published:   2015
ISBN: 9781317477617 (DRM-EPUB)

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