Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
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|Size: ||2.8 MB|
|Date published: || 2015|
|ISBN: ||9781317477617 (DRM-EPUB)|
|Read Aloud: ||not allowed|