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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

$165.00
| £130.72 | €149.96 | Ca$226.53 | Au$226.21
by Jony Haryanto & Luiz Moutinho
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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations by Jony Haryanto & Luiz Moutinho

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.

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Ebook Details
Pages: 278
Size: 7.5 MB
Publisher: Business Science Reference
Date published:   2016
ISBN: 9781522509943 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Consumer Behavior
Nonfiction > Social Science > Children's Studies

These authors have products in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Consumer Behavior
Nonfiction > Mathematics > Applied
Nonfiction > Business & Economics > Production & Operations Management
Nonfiction > Social Science > Children's Studies

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05/27/2017
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