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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

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by Vladlena Benson
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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity by Vladlena Benson

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

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Ebook Details
Pages: 525
Size: 22.2 MB
Publisher: Business Science Reference
Date published:   2016
ISBN: 9781522505600 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Computers > Information Technology
Nonfiction > Computers > Business Software
Nonfiction > Computers > Internet > World Wide Web > Social Networking

This author has products in the following categories:

Nonfiction > Education > Computers & Technology
Nonfiction > Education > Distance Education & Learning
Nonfiction > Education > Administration > Higher
Nonfiction > Computers > Social Aspects > Human-Computer Interaction
Nonfiction > Computers > Virtual Reality
Nonfiction > Computers > Internet > World Wide Web > Social Networking
Nonfiction > Computers > Information Technology
Nonfiction > Computers > Business Software

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