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Creativity in Public Relations

Andy Green

Creativity in Public Relations by Andy GreenCreative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" of the creative process: information, incubation, illumination, integration and illustration. Among the topics it explores are: techniques for stimulating ideas, ways to evaluate ideas, obstacles to creativity, the creative individual, and the creative organization. It includes...
2012 / 4 / 18
$37.50

£31.38
€35.96
Ca$50.28
Au$51.05
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01/18/2017
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