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Applying Neuroscience to Business Practice

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| £161.77 | €191.27 | Ca$271.40 | Au$274.62
by Manuel Alonso Dos Santos
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Applying Neuroscience to Business Practice by Manuel Alonso Dos Santos

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

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Ebook Details
Pages: 332
Size: 5.2 MB
Publisher: Business Science Reference
Date published:   2016
ISBN: 9781522510291 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Management Science
Nonfiction > Science > Life Sciences > Neuroscience
Nonfiction > Psychology > Cognitive Neuroscience & Cognitive Neuropsychology

This author has products in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Business & Economics > E-Commerce > Internet Marketing
Nonfiction > Business & Economics > Management Science
Nonfiction > Science > Life Sciences > Neuroscience
Nonfiction > Psychology > Cognitive Neuroscience & Cognitive Neuropsychology

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12/07/2016
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