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Basics Advertising 02: Art Direction

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by Nik Mahon
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Basics Advertising 02: Art Direction by Nik Mahon

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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Ebook Details
Pages: 184
Size: 27.3 MB
Publisher: AVA Publishing
Date published:   2010
ISBN: 9782940439447 (DRM-PDF)

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This product is listed in the following category:

Nonfiction > Business & Economics > Advertising & Promotion

This author has products in the following categories:

Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Design > Graphic Arts > Advertising

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