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Basics Marketing 03: Marketing Management

| £21.66 | €24.35 | Ca$35.13 | Au$34.67
by Brian Sheehan
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Basics Marketing 03: Marketing Management by Brian Sheehan

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.

This book helps bridge that divide to help students master the business of marketing.

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Ebook Details
Pages: 184
Size: 29.8 MB
Publisher: AVA Publishing
Date published:   2011
ISBN: 9782940447282 (DRM-PDF)

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This product is listed in the following category:

Nonfiction > Business & Economics > Marketing

This author has products in the following categories:

Nonfiction > Business & Economics > E-Commerce > Internet Marketing
Nonfiction > Business & Economics > Marketing

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