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Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

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by David G. Pugh
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Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena by David G. Pugh

The best B2B companies depend on a multifront approach to business interaction, and The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop a carefully plotted opening game, with all internal values, policies, practices, and behaviors fully aligned. A smart and efficient middle game lets the company build and strengthen its position, and the endgame assures victory and lays the groundwork for future business.

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Ebook Details
Pages: 320
Size: 4.4 MB
Publisher: Amacom
Date published:   2004
ISBN: 9780814413135 (DRM-EPUB)
2370007526130 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Customer Service

This author has products in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Customer Service
Nonfiction > Business & Economics > Leadership

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05/24/2017
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