ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics / Econometrics

Best-Worst Scaling

| £40.00 | €44.98 | Ca$64.89 | Au$64.03
by Jordan J. Louviere & Terry N. Flynn & A. A. J. Marley
What is this?DRM-PDF | by download   add to wish list
Best-Worst Scaling by Jordan J. Louviere & Terry N. Flynn & A. A. J. Marley

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied.

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 778814

Ebook Details
Pages: 352
Size: 5.9 MB
Publisher: Cambridge University Press
Date published:   2015
ISBN: 9781316309032 (DRM-PDF)

DRM Settings
Copying:of 5 selections every 28 days allowed
Printing:of 5 pages every 28 days allowed
Read Aloud:  allowed

This product is listed in the following category:

Nonfiction > Business & Economics > Econometrics

These authors have products in the following categories:

Nonfiction > Social Science
Nonfiction > Mathematics
Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Business & Economics > Econometrics

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016