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Between Marx and Coca-Cola: Youth Cultures in Changing European Societies, 1960-1980

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by Axel Schildt
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Between Marx and Coca-Cola: Youth Cultures in Changing European Societies, 1960-1980 by Axel Schildt

In the 1960s and 1970s, Western Europe's "Golden Age" (Eric Hobsbawm), a new youth consciousness emerged, which gave this period its distinctive character. Offering rich and new material, this volume moves beyond the easy conflation of youth culture and "Americanization" and instead sets out to show, for the first time, how international developments fused with national traditions to produce specific youth cultures that became the leading trendsetters of emergent post-industrial Western societies. It presents a multi-faceted portrait of European youth cultures, colored by differences in gender, class, and education, and points out the tension between emerging consumerism and growing politicisation, succinctly expressed by Jean-Luc Godard in his 1967 pairing of "Marx and Coca-Cola."

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Ebook Details
Pages: 436
Size: 2.0 MB
Publisher: Berghahn Books
Date published:   2005
ISBN: 9780857456854 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > History > Modern > 20th Century
Nonfiction > History > Europe
Nonfiction > Social Science > Children's Studies

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