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Blogging to Drive Business: Create and Maintain Valuable Customer Connections

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by Eric Butow & Rebecca Bollwitt
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Blogging to Drive Business: Create and Maintain Valuable Customer Connections by Eric Butow & Rebecca Bollwitt



Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr.


  • Launch a blog that truly represents the best of your business
  • Create a comprehensive, long-term blogging strategy to maximize
    the return on investment (ROI) from your blog
  • Staff your blogging initiative
  • Integrate blogs with other offline and online marketing programs,
    including social networking websites
  • Use your blog to drive customers and prospects to the business
  • Push up-to-the-minute information to customers via RSS
  • Build a thriving online community—and learn from what it tells you
  • Manage comments (and decide whether to have them)
  • Operate successful contests and sweepstakes campaigns on your blog
  • Utilize podcasts, vlogs, microblogging, and other new techniques
  • Gain business value from hot new Web 3.0 technologies, including widgets,
    mashups, personal agents, and the Semantic Web
  • Track your blog performance, spot and respond to trends, and translate and
    report data you receive from your blog

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Ebook Details
Pages: 320
Size: 22.3 MB
Publisher: Que Publishing
Date published:   2012
ISBN: 9780133103588 (DRM-EPUB)
9780133103571 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > E-Commerce > Internet Marketing
Nonfiction > Computers > Internet > World Wide Web > Blogs

These authors have products in the following categories:

Nonfiction > Computers > Programming > Software Development
Nonfiction > Computers > User Interfaces
Nonfiction > Non-Classifiable
Nonfiction > Computers > Digital Media
Nonfiction > Business & Economics > Business Communication
Nonfiction > Business & Economics > E-Commerce > Internet Marketing
Nonfiction > Computers > Internet > World Wide Web > Blogs
Nonfiction > Computers > Project Management
Nonfiction > Computers > Internet

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