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Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

| £24.96 | €28.07 | Ca$40.49 | Au$39.96
by Brad VanAuken
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Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position by Brad VanAuken

Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. This new edition continues to be the most wide-ranging branding guide available, bringing together illuminating examples, best practices, and the latest research-all delivered in concise, digestible chapters.

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Ebook Details
Pages: 352
Size: 3.3 MB
Publisher: Amacom
Date published:   2014
ISBN: 2370006317807 (DRM-EPUB)

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Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing

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