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Branded Women in U.S. Television: When People Become Corporations

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by Peter Bjelskou
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Branded Women in U.S. Television: When People Become Corporations by Peter Bjelskou

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

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Ebook Details
Pages: 146
Size: 2.0 MB
Publisher: Lexington Books
Date published:   2014
ISBN: 2370007460151 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Social Science > Popular Culture
Nonfiction > Performing Arts > Television
Nonfiction > Language Arts & Disciplines > Communication

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