ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics / Consumer Behavior

Brands: Interdisciplinary Perspectives

| £120.82 | €135.88 | Ca$196.01 | Au$193.44
by Jonathan E. Schroeder
What is this?EPUB | by download   add to wish list
Brands: Interdisciplinary Perspectives by Jonathan E. Schroeder

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook.

Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects.

This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer's lives and cultural discourse.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 650394

Ebook Details
Pages: 390
Size: 2.7 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317658535 (EPUB)

This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Consumer Behavior

This author has products in the following categories:

Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Business & Economics > Economics
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Consumer Behavior

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016