Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy.
By observing how companies practice breakout marketing in ten emerging markets across the world and connecting their experiences to theoretical frameworks, this book traverses a creative path between theory and practice and introduces a new paradigm for marketing strategy. The insights gained from our global primary research are shaped by the authors
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|Size: ||1.2 MB|
|Publisher: ||Pearson FT Press|
|Date published: || 2016|
|ISBN: ||9780134292847 (DRM-EPUB)|
|Copying:||of 30 selections every 30 days allowed|
|Printing:||of 30 pages every 30 days allowed|
|Read Aloud: ||allowed|
|This ebook will NOT be sold to customers with a billing address in:|
|Afghanistan, Algeria, Belarus, Bosnia and Herzegowina, Congo, Congo (The Democratic Republic of the), Cote D'Ivoire, Cuba, Indonesia, Iran (Islamic Republic of), Iraq, Korea (Democratic People's Republic of), Liberia, Libyan Arab Jamahiriya, Macedonia (The Former Yugoslav Republic of), Myanmar, Nigeria, Sudan, Syrian Arab Republic, Zimbabwe|