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Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth

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by Jagdish N. Sheth & Mona Sinha & Reshma Shah
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Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth by Jagdish N. Sheth & Mona Sinha & Reshma Shah

Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy.

By observing how companies practice breakout marketing in ten emerging markets across the world and connecting their experiences to theoretical frameworks, this book traverses a creative path between theory and practice and introduces a new paradigm for marketing strategy. The insights gained from our global primary research are shaped by the authors

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Ebook Details
Pages: 256
Size: 1.2 MB
Publisher: Pearson FT Press
Date published:   2016
ISBN: 9780134292847 (DRM-EPUB)
9780134292854 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > International
Nonfiction > Business & Economics > International > Marketing

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Magic > Mentalism & Spiritism > Two Person Codes
Magic > [1800-1899]
Nonfiction > Business & Economics > Consulting
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Structural Adjustment
Nonfiction > Business & Economics > Skills
Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Business & Economics > International
Nonfiction > Business & Economics > International > Marketing

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