Brian T. Lees products: page 1

Everyone has creativity. When you select the color to paint a room, pick out an outfit to wear or the wrapping on a present you are exercising a form of creativity. One only has to recognize that, and learn to develop it. New magic is the result of someone coming up with an idea and developing it into a trick/routine. This ebook identifies creativity and the creative process. I have included a step by step narration of one of my signature tricks "the magical egg tray". The process begins with an initial idea and works through sequential steps to bring the routine to the finish. Creativity, like...

The difference between an average and great magician is the audience connection. Audience members text, talk with their neighbors and do other things because they are not tuned in, connected, with the performance. This ebook identifies the connection, points out the importance, and covers a few tools magicians can use to capture and strengthen that connection.

• The Audience Connection
• Capturing the Audience
• Different Connection Tools
• Working the Connection
• Wrapping it Up

1st edition 2021; PDF 17 pages.

Use local free or economical sources to promote your magic and get hired. This text gets you started on listing sources and using a tracking system to track your results. You refer to that system as you adjust your goals into areas that generate more opportunities to get hired.

• Marketing 101
• Marketing Tools
• Marketing Plan
• Tracking System
• Wrapping It Up

1st edition 2021, PDF 20 pages.

Teaching a magic class is another way to generate income and promote yourself as a supportive magician. Community venues are always searching for programs such as this to host. They use these events to keep the community involved, provide productive activities for youth, and add additional services to their community programs.

This text outlines a basic magic class, provides materials you can use and can get you started with your first series of classes. Teaching a class will not pay as much as a large performance. But it still provides a solid base for income. A magic class can help fill...

Many dream of becoming a full-time magician. This dream can become reality if you are willing to plan, and put in the extra effort to make it happen. You need a business plan that can compare to the needs of your existing home budget. This is not a get rich overnight activity. It requires step by step sequences that help replace your current home budget needs with the net profits you can generate through your magic. This text will provide you with a solid foundation. It covers the plan, marketing and helps you make that full-time decision based on research.

• Full time magicians day
• The 80/20...

The Confusing Crayons is a well known classic. Two crayons and two cylinders are introduced. A volunteer gets one cylinder and selects a crayon. The magician takes the other cylinder and crayon. Instructing the volunteer to follow along the cylinders are turned over, back again and then over. The magicians crayon is right side up and the volunteers pointing down. This is a class that, up to this point, requires the use of a volunteer.

Confusing Crayons, 1 Person Routine is done without the need for a volunteer. Communication takes place with the magician's audience interaction. The audience...

Everyone gets nervous before they begin their performance. Those who say they don't are lying. The degree of stage fright is different, but everyone experiences it. There are tips of the trade that many professionals use to work through it. Some are physical and others mental. Combined they can help you control the pressures stage fright can have on you. This text shares a few of those tips. It provides a detailed description of the elements of stage fright, and ways you can calm yourself and focus on your magic.

• Preface
• Stage fright and its impact
• Working the pressure meter
• Confront the...

Professional, high quality performances use strong openings. Entertainers use everything at their disposal to insure their opening is one of the most impressive features of their show. They hold nothing back. Music, flash pots, fog machines, lights and other effects have been used to enhance the opening impact.

This text will cover the functions and objectives of the opening. It will identify the primary goals and provide suggestions to help you reach them.

• Opening Objectives
• Opening Tools
• Opening Announcements
• Sample Openings
• Plan Your Opening
• A Word About the Close
• Wrapping it...

When the potential customer says "no", it might translate as "not yet". There is a strong chance that there is not enough incentive yet. A good negotiating magician will not discount his price. He will discuss value added services and other incentives. Then he will ask the individual for the contact again. This text introduces the power of positive negotiation. Applying these tools will help you get more performance contracts.

• Negotiation History
• Availability Signs
• The Approach
• In the Trenches
• Be Ready to Walk
• One Last Attempt
• Close the Deal
• Wrapping it Up

1st edition 2020, PDF...

Is she part of the show? Or is she eye candy for the audience? There is a difference between a cosmetic and functional assistant. This text identifies the difference and helps you get started searching for, and working with an assistant.

• Assistant Profile
• Business Considerations
• Assistant Functionality
• Team Profile
• Finding an Assistant
• Assistant/Magician Relationship
• Production with Assistant
• Wrapping it Up

1st edition 2021, PDF 25 pages.

Do not stall and draw out your magic waiting for the end of your music. Do not rush your magic cutting corners and hurrying to fit the music. This text introduces you to the basic functions of music editing. Using music as background, or choreographing a routine to music is possible through editing. Take your show up to the next level using music you edit, to fit your manipulations and performance.

• Types of music
• Create your own music
• Advantages of editing
• Music editing software
• Basic overview
• Cuts, copies, and other editing
• Wrapping it up

1st edition 2021, PDF

The advantage of recurring/repeat performances and how to market yourself for them.

• Identifying the recurring performance need
• The basic approach
• Timing
• Pricing
• Personalizing the show to the entity/sponsor
• Suggested businesses and entities to contact
• Wrapping it up

1st edition 2022, PDF 19 pages.

Audiences rate magicians based on their entertainment experience. One can have the best of everything: magic, manipulation, etc. and still fail in front of an audience. This material is not new. It has been taught in the theater industry and at schools for a very long time. However, there are not that many materials written to bring these skills into the hands of a magician.

This ebook will identify key elements that the magician must follow, and be aware of as he/she performs. Suggested materials might seem unimportant or a waist of time. But those same elements could be the factors that...

As magicians we are hired to entertain. The show must go on is a harsh truth that we all accept responsibility for. The fact is performances do not always take place without problems. If you have ever found yourself standing in the lights, with a failed trick you know what I am talking about. The audience knows the magic was a complete flop. There is no one else on stage with you. When that happens, we all promise we will never put ourselves in that situation again.

Your magic may be "performance ready" but is it also "audience ready"? This text talks about conditioning for the unexpected....

I remember reading an article about a magic trick. Not sure which magazine or issue it was in. But I want to read it again. I have two choices:

1. I can start the magazine shuffle. Issue by issue looking for the article.
2. Open a file folder on my computer. Then open the category folder and find the article.

An article written two months ago, or one that was published a few years ago can be found within...

Simple things that get you hired.

You may have a fantastic show, be extremely talented and a high-quality entertainer and still have trouble getting booked. When being considered with a cluster of other proposals there are things you can do to position yourself above the rest. This text covers added services you can include that increases the perceived value of your proposal.

• The hiring investment
• Importance of added value
• Value adds to consider
• Research: match the add to a need
• Presenting the value add
• Follow up calls
• Wrapping it up

It can take up to 5 exposures of your marketing for customers to notice. That is the recognized average. To reach those 5 one must blend activities and media. This ebook helps magicians' market themselves with minimum or no investment beyond their time.

It introduces a tracking system that allows you to monitor which activities, locations and media produce the best results. If you are willing to make flyers and other announcements the materials in this ebook will help you get hired.

Regardless how full the performance schedule gets successful magicians still use these ideas/sources....

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

• Overview
• Camera and microphone
• Lighting
• Camera angle
• Production, performance assistance
• Show
• Sponsors
• Recorded shows
• Pricing
• Wrapping it up
• Sources

1st edition 2020, PDF 28 pages.

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

• Negotiation, element of business
• The differences between "NO"
• When to negotiate
• Set up negotiation
• Open negotiations
• Accept/decline negotiation
• Wrapping it up

1st edition 2021, PDF 19 Seiten.

Businesses have to promote themselves, even through the pandemic. Media today is extremely expensive and sponsorship is a very attractive alternative for them. The impact and long-range potentials are a win/win situation for both the business and the magician. This ebook gets you started with sponsors and identifies the "hot spots" you need to mention as you speak with them.

• Business Basics
• Basic Marketing
• Sponsors
• Sources to Consider
• Approaches
• Calendar and Files
• Wrapping it Up

1st edition 2021, PDF 20 pages.

Entertainment should not be a menu of prices set in stone. There are ways you can charge more for your performances. The power rests in the key elements of communication. Bringing the conversation to an ultimate "take it or leave it" conclusion may not be in the magician's best interest.

There are four elements that need to be covered through conversation. Quoting a price without knowing those elements is a problem that chips away at the magician's profits. Magicians who make more money deploy these elements. They are not hard. In fact, they are so simple to work with that no special training...

Clowns perform magic. The only difference is the size of the magic and the illusions themselves. I work both as a clown and a magician. I was asked to share some of the materials I use to teach new clowns. This ebook introduces three classic magic tricks, offers routines to get you started, and is illustrated to show the various manipulations. All items pack small, do not take up much space in your pocket and can be found at very reasonable prices.

• What makes magic work
• Introducing the classics
• Thumb tip
• Thumb tip routines
• Hot rod
• Hot rod routines
• Sponge balls
• Sponge ball routines ...

Marketing does not have to be expensive. Newspaper, radio, and television are good sources, but they can cost a lot of money. There are other activities magicians can do to advertise their services. Many are free, and others have minimum expense. Some magicians only use these sources. This type of marketing works well for them.

To tap into these sources the magician must start to think outside the box. One must reach beyond those expensive venues and get their name out to potential customers through different media and activity. The magician must get creative, carving out exposure to their...

You do not have to hire a director, choreographer and technical designer to produce your own professional show. This ebook covers the environment, building your outline of magic, using music, and developing your show. Learn how to fine tune your performance through rehearsal, problem area recognition and the flow from opening to your finale. A high-quality professional production is within your grasp using a lot of materials you may already own.

1. Set the stage
   • Backdrop
   • Sound, P/A System
   • Music
   • Lights
   • Working tables, etc.
   • Transporting
   • Cases, boxes, bags trunks and carts.
2. Show components ...