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Business Analytics and Cyber Security Management in Organizations

$215.00
| £173.90 | €205.62 | Ca$291.76 | Au$295.22
by Rajagopal
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Business Analytics and Cyber Security Management in Organizations by Rajagopal

Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

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Ebook Details
Pages: 346
Size: 7.9 MB
Publisher: Business Science Reference
Date published:   2016
ISBN: 9781522509035 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Computers > Internet > Security
Nonfiction > Business & Economics > Information Management
Nonfiction > Computers > Networking > Security

This author has products in the following categories:

Nonfiction > Computers > Internet > Security
Nonfiction > Business & Economics > Information Management
Nonfiction > Computers > Networking > Security
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Business & Economics > Consumer Behavior

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12/07/2016
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