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Business of Innovation: Managing the Corporate Imagination for Maximum Results

| £16.62 | €18.69 | Ca$26.97 | Au$26.61
by Roger BEAN & Russell RADFORD
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Business of Innovation: Managing the Corporate Imagination for Maximum Results by Roger BEAN & Russell RADFORD

This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.

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Ebook Details
Pages: 304
Size: 1.0 MB
Publisher: Amacom
Date published:   2001
ISBN: 9780814413104 (DRM-EPUB)
2370007526215 (DRM-PDF)

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Nonfiction > Business & Economics

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