This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.
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|Size: ||1.0 MB|
|Date published: || 2001|
|ISBN: ||9780814413104 (DRM-EPUB)|
|Copying:||of 10 selections every 30 days allowed|
|Printing:||of 10 pages every 30 days allowed|
|Read Aloud: ||not allowed|