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Business Planning Pocketbook: 3rd Edition

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by Neil Russell-Jones
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Business Planning Pocketbook: 3rd Edition by Neil Russell-Jones

The Business Planning Pocketbook (3rd Edition) explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: 'A plan is a statement of what you intend to achieve, how, when and with what resources'. A complex subject made simple. Author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Princes Youth Business Trust. In the Management Pocketbooks Series he has also written books on decision-making, strategy, managing change and marketing.

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Ebook Details
Pages: 128
Size: 7.2 MB
Publisher: Management Pocketbooks
Date published:   2014
ISBN: 9781908284396 (DRM-PDF)

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This product is listed in the following category:

Nonfiction > Business & Economics

This author has products in the following categories:

Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Sales & Selling

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