As the paradigm of economic activity shifts to creating customer value, companies must formulate strategies that accelerate the creation and delivery of customer value. Ulwick introduces a strategy formulation theory and process that allows firms to create strategies that consistently produce breakthrough results.
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|Size: ||11.0 MB|
|Publisher: ||Information Age Publishing|
|Date published: || 2000|
|ISBN: ||9787770632501 (DRM-PDF)|
|Read Aloud: ||allowed|