Lybrary.com: ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics / Economics

Business Strategy in a Semiglobal Economy

$59.95
| £49.53 | €57.34 | Ca$81.48 | Au$81.05
by Panos Mourdoukoutas
What is this?EPUB | by download   add to wish list
Business Strategy in a Semiglobal Economy by Panos Mourdoukoutas

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.


SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 693518

Ebook Details
Pages: 213
Size: 2.6 MB
Publisher: Routledge
Date published:   2015
ISBN: 9781317475484 (EPUB)

This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Economics

This author has products in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Economics
Nonfiction > Self > Motivational & Inspirational
Nonfiction > Philosophy
Nonfiction > Self > Personal Growth > Happiness
Nonfiction > Business & Economics > Leadership
Nonfiction > Philosophy > History & Surveys > Ancient & Classical

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

01/24/2017
© 2017 Lybrary.com