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Best Digital Marketing Campaigns in the World

Damian Ryan & Calvin Jones

Best Digital Marketing Campaigns in the World by Damian Ryan & Calvin JonesDamian Ryan and Calvin Jones, authors of Understanding Digital Marketing, present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors...
14 Jul 2011$29.99

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