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Cases in Advertising Management

| £49.95 | €56.18 | Ca$81.04 | Au$79.98
by Larry D. Kelley & Donald W. Jugenheimer
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Cases in Advertising Management by Larry D. Kelley & Donald W. Jugenheimer

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.

The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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Ebook Details
Pages: 192
Size: 8.4 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317475330 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Economics > Macroeconomics

These authors have products in the following categories:

Nonfiction > Business & Economics > Careers
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Humor > Topic/Business and Professional
Nonfiction > Antiques & Collectibles
Nonfiction > Art
Nonfiction > Architecture
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Economics > Macroeconomics
Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Political Science

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