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Cases in Marketing Financial Services

| £60.78 | €68.36 | Ca$98.61 | Au$97.32
by Christine Ennew
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Cases in Marketing Financial Services by Christine Ennew

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service.
The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets.
The text will be of great use to professionals in the financial service industry.

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Ebook Details
Pages: 296
Size: 33.7 MB
Publisher: Butterworth-Heinemann
Date published:   2014
ISBN: 9781483105772 (DRM-PDF)

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This product is listed in the following category:

Nonfiction > Business & Economics > Finance

This author has products in the following categories:

Nonfiction > Business & Economics > Finance
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Economics > Microeconomics

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