Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service.
The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets.
The text will be of great use to professionals in the financial service industry.
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|Size: ||33.7 MB|
|Date published: || 2014|
|ISBN: ||9781483105772 (DRM-PDF)|
|Read Aloud: ||not allowed|