Catching the Chameleon is the story of how, every day, retailers fail to grasp opportunities for sales, because they misunderstand customers' constantly changing chameleon-like needs. A straightforward and personal insight into real behaviour, Catching the Chameleon explains what the world is like according to customers.
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|Size: ||3.5 MB|
|Publisher: ||Ecademy Press|
|Date published: || 2012|
|ISBN: ||9781908746122 (DRM-EPUB)|
|Read Aloud: ||not allowed|