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Competing Against Luck: The Story of Innovation and Customer Choice

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by Clayton M. Christensen & Taddy Hall & Karen Dillon
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Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen & Taddy Hall & Karen Dillon

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim

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Ebook Details
Pages: 352
Size: 734 KB
Publisher: HarperBusiness
Date published:   2016
ISBN: 9780062435637 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Industries > Service Industries
Nonfiction > Business & Economics > Research & Development

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Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > Industries > Service Industries
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Education
Nonfiction > Business & Economics > Skills
Nonfiction > Business & Economics > Research & Development

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