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Consumer Behaviour: A Practical Guide

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by Gordon R. Foxall
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Consumer Behaviour: A Practical Guide by Gordon R. Foxall

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.


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Ebook Details
Pages: 210
Size: 6.9 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317565901 (EPUB)

This product is listed in the following categories:

Nonfiction > Psychology > Social Psychology
Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Business & Economics > Consumer Behavior

This author has products in the following categories:

Nonfiction > Psychology > Social Psychology
Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Business & Economics > Consumer Behavior

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03/27/2017
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