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Consumer Behaviour

| £37.49 | €42.16 | Ca$60.82 | Au$60.02
by Vishwajeet Prasad
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Consumer Behaviour by Vishwajeet Prasad

This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. This textbook provides a complete introduction to consumer behaviour. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have book for everyone engaged in this field.

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Ebook Details
Pages: 313
Size: 2.0 MB
Publisher: GenNext Publication
Date published:   2009
ISBN: 2370007265114 (DRM-EPUB)
9789385484087 (DRM-PDF)

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This product is listed in the following category:

Nonfiction > Business & Economics > Consumer Behavior

This author has products in the following categories:

Nonfiction > Business & Economics > Environmental Economics
Nonfiction > Business & Economics > Consumer Behavior

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