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consumer profiles: An introduction to psychographics

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| £41.34 | €47.41 | Ca$68.05 | Au$66.49
by Barrie Gunter & Adrian Furnham
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consumer profiles: An introduction to psychographics by Barrie Gunter & Adrian Furnham

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.


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Ebook Details
Pages: 198
Size: 6.1 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317565840 (EPUB)

This product is listed in the following categories:

Nonfiction > Psychology > Social Psychology
Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Business & Economics > Consumer Behavior

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Nonfiction > Psychology > Social Psychology
Nonfiction > Social Science
Nonfiction > Social Science > Anthropology > Cultural
Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Psychology > Psychotherapy > Child & Adolescent
Nonfiction > Psychology
Nonfiction > Psychology > Reference
Nonfiction > Business & Economics > Money & Monetary Policy
Nonfiction > Psychology > Industrial & Organizational Psychology
Nonfiction > Psychology > Applied Psychology
Nonfiction > Technology > Engineering
Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > Organizational Behavior
Nonfiction > Business & Economics > Workplace Culture
Nonfiction > Business & Economics > Human Resources & Personnel Management
Nonfiction > Non-Classifiable
Nonfiction > Social Science > Media Studies
Nonfiction > Psychology > Human Sexuality
Nonfiction > Business & Economics > Industries > Computer Industry
Nonfiction > Business & Economics
Nonfiction > Psychology > Developmental > Adolescent
Nonfiction > Business & Economics > Development > Business Development
Nonfiction > Language Arts & Disciplines > Communication
Nonfiction > Computers > Internet > World Wide Web > Search Engines
Nonfiction > Business & Economics > Consumer Behavior
Nonfiction > Business & Economics > Management Science

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03/23/2017
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