ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Social Science / Poverty

Consumer Vulnerability: Conditions, contexts and characteristics

| £45.79 | €51.49 | Ca$74.28 | Au$73.31
by Kathy Hamilton
What is this?EPUB | by download   add to wish list
Consumer Vulnerability: Conditions, contexts and characteristics by Kathy Hamilton

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa.

Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts.

This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 772116

Ebook Details
Pages: 234
Size: 1.5 MB
Publisher: Routledge
Date published:   2015
ISBN: 9781135101787 (EPUB)

This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Consumer Behavior
Nonfiction > Social Science > Poverty

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016