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Consumers in Context: The BPM Research Program

$275.00
| £227.21 | €263.02 | Ca$373.77 | Au$371.80
by Gordon Foxall
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What is this?PDF by download  |  $275.00
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Consumers in Context: The BPM Research Program by Gordon Foxall

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.

The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices.

Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.


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Ebook Details
Pages: 572
Size: 56.1 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781317332954 (EPUB)
9781317332961 (PDF)

This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Economics
Nonfiction > Business & Economics > Consumer Behavior

This author has products in the following categories:

Nonfiction > Psychology > Cognitive Psychology
Nonfiction > Psychology > Movements > Behaviorism
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Economics
Nonfiction > Business & Economics > Consumer Behavior
Nonfiction > Psychology > Neuropsychology

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01/24/2017
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