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Contemporary Radio Programming Strategies

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by David T. MacFarland
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Contemporary Radio Programming Strategies by David T. MacFarland

This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?'

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Ebook Details
Pages: 225
Size: 1.6 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781315443508 (DRM-EPUB)
9781315443515 (DRM-PDF)

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