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Content Strategy: Connecting the dots between business, brand, and benefits

$24.95
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by Rahel Anne Bailie & Noz Urbina
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Content Strategy: Connecting the dots between business, brand, and benefits by Rahel Anne Bailie & Noz Urbina

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy.

Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

Inside the Book

  • Introduction to Content Strategy
  • Why Content Strategy and Why Now
  • The Value and ROI of Content
  • Content Under the Hood
  • Developing a Content Strategy
  • Glossary, Bibliography, and Index

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Ebook Details
Pages: 306
Size: 4.0 MB
Publisher: XML Press
Date published:   2013
ISBN: 9781457182549 (EPUB)

This product is listed in the following categories:

Nonfiction > Computers > Information Technology
Nonfiction > Computers > Documentation & Technical Writing
Nonfiction > Computers > Internet > World Wide Web > User Generated Content

These authors have products in the following categories:

Nonfiction > Business & Economics > Information Management
Nonfiction > Reference > Dictionaries
Nonfiction > Computers > Social Aspects
Nonfiction > Computers > Information Technology
Nonfiction > Computers > Documentation & Technical Writing
Nonfiction > Computers > Internet > World Wide Web > User Generated Content

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03/23/2017
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