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Based on the Process of Illuminationâ„¢ strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company. This A to Z guide to understanding the world of CPG details how products transform from concept to viable brand. In addition to discussing the importance of defining company objectives, conducting brand analysis, and creating brand identity, the reference examines topics such as classifications of packaged goods, distribution channels, marketing and sales strategies, and when to enlist the help of third partie SHARE      | | | | or call in the US toll free 1-888-866-9150 product ID: 118276 |
To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Readmill, BlueFire Reader, or Txtr app. These are free, too. For more details see this article. | Ebook Details |
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| Size: | 2.6 MB |
| Publisher: | Addicus Books |
| Date published: | Sep 2011 |
| ISBN: | 9781936374304 |
| DRM Settings |
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| Copying: | allowed | | Printing: | allowed | | Read Aloud: | allowed |
| Territory Restrictions |
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| This ebook will only be sold to customers with a billing address in: | | Canada, United States |
This product is listed in the following categories:Non-Fiction > Business & Economics > Marketing
Non-Fiction > Business & Economics > Sales & Selling
Non-Fiction > Business & Economics > Distribution
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