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Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line

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by Henk Campher
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Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line by Henk Campher

Sustainable brands may have started as 'doing less harm', but brands today are supported by over a decade of phenomenal changes in sustainability. Today's sustainable brands are looking for the holy grail of sustainability -- a fusion of products and branding that can actually drive sustainability and also grow the business top line. This guide by sustainable brand expert Henk Campher is the model for building a sustainable brand that will help you get there.

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Ebook Details
Size: 2.5 MB
Publisher: DoSustainability
Date published:   2014
ISBN: 9781910174074 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Green Business
Nonfiction > Business & Economics > Consumer Behavior

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