A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of "4-D Branding" and "Managing Brand Me".
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|Size: ||2.4 MB|
|Publisher: ||Kogan Page|
|Date published: || 2016|
|ISBN: ||2370007618552 (DRM-EPUB)|
|Read Aloud: ||not allowed|