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Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research

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by Darren Bridger
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Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research by Darren Bridger

Decoding the Irrational Consumer summarises the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and shows how they can be brought to bear in analysing hard data.

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Ebook Details
Pages: 224
Size: 1.1 MB
Publisher: Kogan Page
Date published:   2015
ISBN: 2370006744726 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Business & Economics > Consumer Behavior

This author has products in the following categories:

Nonfiction > Self > Personal Growth > Memory Improvement
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Business & Economics > Consumer Behavior

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05/29/2017
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