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Destination Marketing: An international perspective

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by Metin Kozak
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Destination Marketing: An international perspective by Metin Kozak

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

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Ebook Details
Pages: 212
Size: 2.1 MB
Publisher: Routledge
Date published:   2015
ISBN: 9781317517818 (PDF)

This product is listed in the following category:

Nonfiction > Business & Economics > Industries > Hospitality, Travel & Tourism

This author has products in the following categories:

Nonfiction > Social Science
Nonfiction > Travel
Nonfiction > Political Science
Nonfiction > Business & Economics > Industries > Hospitality, Travel & Tourism
Nonfiction > Social Science > Sociology
Nonfiction > Business & Economics > Consumer Behavior

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