ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics

Effective Copywriting Techniques: The Ads That Sell

| £7.53 | €8.40 | Ca$12.28 | Au$12.10
by Anthony Ekanem
What is this?DRM-EPUB | by download   add to wish list
Effective Copywriting Techniques: The Ads That Sell by Anthony Ekanem

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Or is it workmanship to be judged for an award or recognition? It's none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter's job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it's better to have a starting point before you test. So this starting point is the essence of this book. The tips expressed here have been generally time-tested and known to be effective.

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 822403

Ebook Details
Size: 188 KB
Date published:   2016
ISBN: 9781329938151 (DRM-EPUB)

DRM Settings
Copying:not allowed
Printing:not allowed
Read Aloud:  not allowed

This product is listed in the following category:

Nonfiction > Business & Economics

This author has products in the following categories:

Nonfiction > Family & Relationships
Nonfiction > Health & Fitness
Nonfiction > Family & Relationships > Love & Romance
Nonfiction > Self
Nonfiction > Business & Economics
Nonfiction > Computers
Nonfiction > House & Home

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

© 2016